Katswiri wamakampani okongoletsa amagawana nkhani yake ndi cystic acne.

Wokongola, wokongola, mawu atsopano a Dermablend

Kusiya lingaliro lachikhalidwe la "zoyipa zisanachitike komanso bwino pambuyo pake" m'malo mwa lingaliro la "kukongola ndikukongola", mawonekedwe atsopano a Dermablend ndi kampeni yowonjezera yakonzeka kutenga dziko lokongola mwamphepo. Lingaliro lakuti ndinu wokongola kapena mulibe zodzoladzola, komanso kuti kuvala ndizosankha zomwe mumapanga tsiku ndi tsiku, zimapatsa mphamvu, ndipo zokambiranazo zapeza chidwi kwambiri m'miyezi yaposachedwa. Anthu otchuka akusiya zodzoladzola pamene olemba mabulogu odzikongoletsera amavala monyadira, ndipo anthu ambiri akuwona kuti akuyenera kutenga mbali - Dermablend, yomwe ili mbali ya kampani ya L'Oreal, ikufuna maganizo osiyana - monga momwe amachitira General Manger. Malena. Higuera.

Titakumana ndi Malena kuti tidziwe zambiri za mutu watsopano wosangalatsa wa Dermablend, tidakambirana zambiri za zomwe zidachitika posachedwa. Kumeneko, amuna ndi akazi adagawana nkhani zawo za momwe zopakapaka zotalikirapo, zowoneka bwino zimawathandizira kumva chidaliro chatsopano pakhungu lawo. Nkhani ya Malena inali imodzi mwa nkhani zimenezo.

Cystic acne, nkhani yaumwini

Mumamva zambiri za ziphuphu ndipo mukuganiza kuti muli ndi ziphuphu, koma izi zinali zosiyana.

Mu 2007, katswiri wazokongoletsa, yemwe anali kugwira ntchito ku L'Oréal Paris panthawiyo, adakumana ndi vuto lake loyamba la cystic. Iye anati: “Sindidzaiwala. “Mumamva zambiri za ziphuphu zakumaso ndipo mumaganiza kuti muli ndi ziphuphu, koma izi zinali zosiyana. Panali pa December 31, 2007, ndipo Malena, mofanana ndi anthu ena ambiri usiku umenewo, ankakonzekera usiku wa Chaka Chatsopano. Chimene ankaganiza chinali chiyambi cha malo atsopano pa tsaya lake chinakhala chimodzi mwa zizindikiro zake zoyamba za cystic. Usiku umenewo unali chiyambi cha zochitika zovuta kwambiri komanso zautali za Malena ndi cystic acne.

Monga amayi ena ambiri omwe ali mumkhalidwe wotere, Malena adafikira chikwama chake chodzipakapaka ndi chiyembekezo choti abisa chilemacho. "Ndinachita zonse zomwe ndingathe, koma pamene simukudziwa momwe mungabisire cystic acne ndipo mulibe mankhwala oyenera, mukhoza kupangitsa kuti zinthu zikhale zovuta kwambiri."

Usiku umenewo Malena anasintha tsitsi lake. “Nthaŵi zonse ndinkatuluka mbali ya kumanzere, motero ndinkaphimba tsayalo ndi tsitsi langa, ndipo ngati ndifunikira kujambula chithunzi, ndinkakwirira nkhope yanga pamapewa a anzanga. Ndimayang'ana mmbuyo chaka chimenecho ndipo chithunzi pambuyo pa chithunzi nkhope yanga yabisika ndipo tsitsi langa likuphimba theka la nkhope yanga. Sindinakhalepo mpaka ndinazindikira kuti ndinalibe zosankha zambiri. "

Ndinkaona ngati ndimagwira ntchito yokongola ndipo sindiyenera kukhala ndi vutoli.

Ngakhale kuti cystic acne ikhoza kukhala yovuta kwa aliyense, Malena anali kukwatiwa chaka chimenecho ndikukhala ndi udindo wotsogola mu makampani okongola, kumene makamera, zithunzi zojambula ndi makapeti ofiira anali mbali ya machitidwe ake. “Ndinali ndi imodzi mwa ntchito zabwino koposa za ntchito yanga, ndipo ndinathera nthaŵi yochuluka pa makapeti ofiira, pamaso pa anthu otchuka ndi akonzi, kudzimva kukhala wododometsa,” akufotokoza motero. "[Panthawiyo] ndimamva ngati ndili pantchito yokongola ndipo sindiyenera kukhala ndi vuto ili."

Pambuyo pa mimba yachiwiri, zinthu zinafika poipa pamene Malena anayamba kudwala rosacea kuwonjezera pa ziphuphu zakumaso. "Ndinali kutsogolera msonkhano ku Miami ndipo ndisanapite kwa dermatologist chifukwa cha kusimidwa," akugawana. “Ndinali mayi wamng’ono, ndipo monga mayi wamng’ono ndinali ndi zinthu zochepa zimene ndingachite. Sindinkafuna kugwiritsa ntchito mankhwala osokoneza bongo, ndakhalako ndikuchita zimenezo. Potsirizira pake dokotala wa khungu anati, “Ndilibenso china choti ndikupatseni.”

Chidaliro Chatsopano

Aka kanali komaliza kupepesa chifukwa cha khungu langa.

Komabe, kumapeto kwa ngalandeyo kunali kuwala. Pa tsiku limodzi la msonkhano, Malena ankapita kukagwira ntchito mosalekeza kuyambira 9 koloko mpaka m'mawa wa tsiku lotsatira, choncho wojambula zodzoladzola anabwera kudzamuthandiza kukonzekera tsikulo. "Wopanga zodzoladzola anali kunyumba kwanga 7:30 m'mawa ndipo ndidapeza kuti, 'Pepani kuti sindikupatsani ntchito yochulukirapo,' chifukwa ndimamva ngati khungu langa, angapereke bwanji. Ndili ndi mawonekedwe abwino? Aka kanali komaliza kupepesa chifukwa cha khungu langa."

Wojambula zodzoladzola anagwiritsa ntchito Dermablend pa Malena, chizindikiro chomwe sanayesepo, kumuuza kuti ziribe kanthu momwe khungu la munthu liliri - kuyambira lokongola kwambiri mpaka lovuta kwambiri - kuti pamene adagwiritsa ntchito Dermablend, adadziwa kuti adzawoneka odabwitsa komanso kuti. chidzakhalitsa.

"Sindinakhulupirire kuti n'zotheka, choncho ndinamufunsa ngati angabwerere chifukwa ndimadziwa kuti ndifunikira kuthandizidwanso kwa maola pafupifupi 1-2," adatero Malena. Wojambulayo adamutsimikizira kuti izi sizinali zofunikira. Unali usiku womwe Malena adadzijambula nthawi ya XNUMX koloko ndipo nkhope yake sinakwiridwe paphewa la aliyense komanso tsitsi lake silinabise nkhope yake yokongola. "Ndinkadziwa kuti iyi inali nthawi yofunika kwambiri yomwe ndimayenera kuigwira. Mutha kuyang'ana pafoni yanga, ndilibe ma selfies, sindinakhalepo womasuka kuchita izi. Koma ndinali wonyada kwambiri moti XNUMXam ndinamva kukongola pakhungu langa.”

^{Chithunzi cha Malena chomwe "Wokongola, Wokongola"}

Mwachangu mtsogolo pamene Malena alowa nawo gulu la Dermablend. “Tsiku loyamba ndinawauza kuti ndine wokhulupirira chifukwa ndinaziwona zikuchitika.” Chomwe Malena ankachikonda kwambiri pamtunduwu ndikuti simuyenera kukhala katswiri wazodzola kuti mugwiritse ntchito - malingaliro olakwika omwe anthu ambiri amakhala nawo okhudza mtunduwo. Iye anati: “Ndimachita ndekha. "Ndili ndi ana awiri omwe ndimayenera kukonzekera m'mawa uliwonse, ndipo ndimaganiza kuti pangafunike wojambula kapena ola la nthawi yanga, koma ndizofanana ndendende ndi tonal, ndi zotsatira zabwino kwambiri kwa ine."

"Ichi chinali chiwopsezo chomwe chinayatsa cholinga changa komanso chidwi changa. Chizindikiro ichi ndi chachikulu kwambiri kuposa china chilichonse chomwe ndidakhalapo kale. Zinandipangitsa kukhala ndi cholinga chofuna kusintha. Sindinakhalepo mbali ya chinthu chomwe chili ndi cholinga chozama chonchi."

Ziphuphu zimawoneka zosavuta, koma zimakhala zozama kwambiri pazochitika zamaganizo.

Munthawi yomwe ali ndi mtunduwu, akupitiliza kugawana nkhani yake ndi ena kuti athe kuwona momwe Dermablend amaperekera zosankha zenizeni tsiku lililonse kwa anthu omwe ali ndi nkhawa zapakhungu. "Mukagawana nkhani yanu, mumayamba kuzindikira kuti ndife ambiri, ndipo timalumikizana kwambiri," akutero. “Ndimakumana ndi anthu ambiri amene amati, ‘Nanenso ndinakwirira nkhope yanga. Ziphuphu zimaoneka ngati zosavuta, koma n’zozikidwa mozama m’maganizo.”

Kusankha Kwamphamvu

Ngati pali chinthu chimodzi chomwe mbiri ya Malena yamuphunzitsa, ndikuti chisamaliro cha khungu chili ndi malire ake. Panthawi ina, pazifukwa zina, imabwera nthawi yomwe muyenera kuyang'ana zosankha zina, ndipo Dermablend imapereka chisankho champhamvu ichi kwa amuna ndi akazi omwe akukumana ndi zovuta zosiyanasiyana za khungu ndi mitundu yosiyanasiyana ya khungu. "Cholinga changa ndikutipatsa zosankha zabwino ... chifukwa pali zosankha," akutero.

Chimodzi mwa zosankhazo ndi kusankha kuvala kapena kusadzipakapaka tsiku lililonse. Kutcha zomwe zikuchitika masiku ano "zopanda zodzoladzola" kukhala zopanda chilungamo - kukondera omwe ali ndi khungu lopanda chilema - Malena akuti Dermablend imalola amayi omwe ali ndi khungu ngati lake kusankha ngati akufuna kutenga nawo mbali kapena ayi. “Inemwini, sindingathe ndipo sindikufuna kuchita nawo zimenezi,” akufotokoza motero. "Koma nditha kusankha izi, ndipo zimandipangitsa kuti ndikhale wokongola komanso wodzidalira."

Ndi chisankho ichi chomwe chinabala lingaliro la "Wokongola, Wokongola" pa chithunzi chatsopano cha mtunduwu. Amalowa m'malo mwa mawu asanakhalepo komanso pambuyo pake chifukwa sizitanthauza kuti ndi chiyani chomwe chili choipitsitsa kenako ndi chabwino, zimangowonetsa anthu kuti ali ndi kuthekera kosankha. "Sindikufuna kuti zokambirana zikhale zotseka kapena ayi," akutero Malena. Ingopangani zisankho zofunika kwambiri zomwe mumakonda kwambiri.

Umboni wowonjezereka wakuti Dermablend wasintha momwe amayi ngati Malena amaganizira za zosankha zawo? Ndipo nkhani yomaliza: "Loweruka ndinali kunyumba ndi mwana wanga wamwamuna wopanda zopakapaka," akutero. “Ndinamupempha kuti andipsompsone, koma ankawopa kuti kufiirako kungachoke pankhope pake. Wokalambayo akanakomoka pomwepo, koma chifukwa cha mphamvu zomwe ndimamva ndi Dermablend, ndipo ndikunena izi monga munthu, osati ngati CEO, ndidamuwonetsa momwe ndimadzipakapaka ndikupsompsona.