Mmene Live Tinted Anayambitsa Deepika Mutyala Akutanthauziranso Kukongola kwa Anthu Amitundu

Masiku ano, mutha kuyang'ana pafupifupi magazini onse okongola kapena mafashoni ndikuwona mitundu yonse ya anthu amwazikana. Koma kumbuyo kumayambiriro kwa zaka za m'ma 2000, pamene Deepika Mutyala Ndinakulira ku Houston, Texas, sizinali choncho. Komabe, m'malo modandaula chifukwa cha kusowa koyimilira, adayamba kuyendetsa mawilo kuti asinthe nkhaniyo kwa iye yekha ndi atsikana ena a bulauni padziko lonse lapansi. 

Kuyambira ntchito yake mu makampani okongola, adalemba malangizo kanema Bwanji mtundu woyenera wokhala ndi milomo yofiira ndipo mwamsanga idasokoneza malingaliro mamiliyoni. Kanemayu adakhala chothandizira pa ntchito yake kupangitsa kukongola kukhala kosavuta kwa anthu amitundu, zomwe posakhalitsa zinayambitsa kuyambitsa Kukhala ndi utoto. 

Zomwe zidayamba kuphatikiza kukongola Kuyambira nthawi imeneyo, Community Council yakula kukhala zodzikongoletsera zopambana mphoto ndi skincare zomwe sizikuwonetsa kuchepa. Posachedwapa tinali ndi mwayi wolankhula ndi Mutyala pamene akukonzekera kufutukula Live Tinted kukhala gulu latsopano losamalira khungu chaka chamawa. Pansipa, akugawana momwe chikhalidwe chake chasinthira mbali zonse za mtunduwu komanso zomwe akuganiza kuti zokongoletsa ziyenera kuchita kuti ziphatikizidwe kwambiri.

Kwenikweni, kanema wanu wa virus adakupangitsani kuti mupange gulu la Live Tinted?

Inde ndi ayi. Ndinganene kuti kanema wanga wa viral ndiyemwe adayambitsa ulendo wanga ngati wolimbikitsa, koma kupanga Live Tinted ngati nsanja yapagulu inalidi chimaliziro cha ntchito yanga yonse yokongola. Kuyambira kumbali yamakampani ndikukhala wolimbikitsa, ndidazindikira kuti panalibe malo apakati pomwe anthu amatha kubwera kudzalankhula za mitu yomwe inali yosavomerezeka pamakampani - zinthu monga kukongoletsa tsitsi ndi tsitsi la nkhope, mwachitsanzo. Ndikuganiza kuti mitu yamtunduwu ndiyokhazikika tsopano, koma inali 2017 pomwe sindimamva ngati ndizofunikira. Chifukwa chake kukhazikitsa Live Tinted ngati nsanja ya anthu kunali kofunika kwambiri kwa ine. Tsopano tazisintha kukhala gulu komanso mtundu womwe umamva bwino kwambiri. 

Kodi cholinga chinali chiyambireni kusandutsa dera lino kukhala mtundu wathunthu wa kukongola?

Pamene ndinali ndi zaka 16, ndimakhala ku Houston, Texas, nthaŵi zonse ndinkauza makolo anga kuti ndiyamba kupanga zodzikongoletsera zanga. Chilakolako ichi chinabwera chifukwa choyenda m'njira zama salons okongola komanso osawona aliyense yemwe amafanana ndi ine komanso osawona chilichonse chomwe chimandigwirira ntchito. Nthawi zonse ndimadziuza kuti ndisintha izi. Kotero sitepe iliyonse mu ntchito yanga yanditsogolera ine mpaka pano. Mfundo yakuti zonsezi zikuchitika ndi surreal kwambiri ndipo maloto akwaniritsidwa ndithu.

Kodi kudzoza kwa dzina la Live Tinted kunali chiyani?

Ndikukula, nthawi zonse ndimaganiza kuti nditchule dzina langa lokongola ngati "kukongola kozama" - sewero la dzina langa - komanso chifukwa ndimafuna kuti lidziwike chifukwa chakuya kwambiri khungu, kotero kuti mtunduwo unalidi za ife. [anthu akhungu lakuya]. Koma sindinkafuna kwenikweni kuti mtundu uwu ukhale wa ine, ndikungogwiritsa ntchito liwu loti "zakuya" ndimamva choncho.

Ndinali kukumana ndi vumbulutso lonseli ndipo ndinadziwa kuti ndikufuna kuti mtunduwo ukhale chinthu chophatikizana. Chifukwa chake ndidamva ngati mawu oti "toned" amalumikizana kwenikweni chifukwa tonse tili ndi khungu ndipo ndimafuna kusintha mawonekedwe akuya ndikukhala gawo lankhani yayikulu. Ndikuganiza kuti "toned yamoyo" ili ngati mantra: mwa kukhala ndi moyo, mumakhala ndi moyo ndikukumbatira khungu lanu ndi zofooka zanu; ndi kunyadira kuti ndinu ndani komanso chikhalidwe chanu. 

Ndi nthawi iti yomwe mudaganiza zoyamba kupanga zinthu mutayambitsa tsamba la anthu ammudzi?

Chabwino, m'masiku oyambirira a nsanja ya anthu, tinachita kafukufuku ndikufunsa mafunso kuti tidziwe anthu ammudzi ndikumvetsetsa zomwe akufuna kuti tiwone. Limodzi mwamafukufuku omwe tidachita linali lakuti: "Kodi chofunika kwambiri kwa inu mu makampani a kukongola ndi chiyani?" Chiwerengero chochulukira cha anthu chinati chomwe chimayambitsa kukongola kwawo ndi hyperpigmentation ndi mabwalo amdima. Chifukwa chake, mukudziwa, kanema wanga pamtundu wowongolera mizere yamdima adafalikira mu 2015 ndipo tidafunsa funso ili koyambirira kwa 2018; choncho patapita zaka zitatu anthu ankakumanabe ndi vuto lomweli. Patapita zaka zitatu, ndinaganiza kuti makampaniwo akonza njira ndikusintha zinthu. Kumva izi kuchokera ku gulu lokhulupirika la anthu amitundu linangondipangitsa kumva ngati tikufunika kupeza yankho. Lowani HueStick, yomwe idakhazikitsidwa mu 2019.

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Zolemba zogawana ndi LIVE TINTED (@livetinted)

Ndikuganiza kuti chinthu chanzeru kwambiri chomwe tidachita chinali kutengapo phunziro pa moyo wanga monga wolimbikitsa komanso wogwira ntchito m'makampani ndikuzindikira kuti kuwongolera mitundu ndi chida chosavuta kwa ojambula. Tidazipanga kukhala zokomera ogula pozipanga kukhala zomata zatsiku ndi tsiku, koma m'mithunzi yomwe idawunikira kuwongolera mitundu. Kukhala mtundu womwe umayimira zatsopano ndikofunikira kwambiri kwa ine chifukwa ndakhala mumakampani awa kwa nthawi yayitali. Ndikufuna kuti chikhale chodziwika bwino chomwe chidzandipirire ine. Chifukwa chake timatenga nthawi kuti tipange zinthu zabwino zomwe anthu amdera lathu anganyadire nazo. 

Pasanathe zaka ziwiri, Live Tinted idagulidwa ndi Ulta - zidatanthauza chiyani kwa inu kukhala mtundu woyamba waku South Asia kugulitsidwa kumeneko?

Zimatanthawuza dziko lapansi ndipo zimamvekabe ngati mphindi ya "pinch me". Ndine wonyadira kuti titha kuchita izi kwa anthu aku South Asia, koma ndikukhulupiriranso kuti sindine womaliza. Ndikukhulupirira kuti ichi ndi chiyambi chabe chazinthu zina zambiri chifukwa tiyenera kusintha izi. Kwa ine, ndi za normalizing khungu toned ndi kuonetsetsa aliyense bulauni msungwana amadziona yekha kuimiridwa. Chotero kugwira ntchito pa sitolo yaikulu yogulitsira zodzoladzola kunawoneka kukhala njira yolondola yopitirizira ntchito yathu. 

Kodi chikhalidwe chanu chimakhudza bwanji zisankho zomwe mumapanga pa Live Tinted?

Zimagwira ntchito pachisankho chilichonse chomwe ndimapanga, kuyambira pakulemba ntchito, kupeza ndalama, kupanga zosankha zamabizinesi, kupanga malonda athu. Nthawi zonse ndimayesetsa kupeza njira zophatikizira chikhalidwe changa. Titakhazikitsa mtundu wonyezimira wa mabulosi a HueStick, tidawutcha "waulere" chifukwa kwa nthawi yoyamba, ndidamasuka kuvala mtundu wowoneka bwino pakhungu langa. Tinakondwerera ndi Holi, chikondwerero cha mitundu mu chikhalidwe changa. 

Sindikufuna kungokhala mtundu wazinthu zomwe zilibe anthu ammudzi. Chifukwa chake mudzawona kuti chilichonse chaching'ono chazinthu zathu chimachokera ku chikhalidwe changa. Mwachitsanzo, zotengera zathu ndi zamkuwa. Mtunduwu umagwiritsidwa ntchito kwambiri osati ku South Asia kokha komanso m'zikhalidwe zina zambiri. Ndimakonda kwambiri lingaliro logwirizanitsa anthu azikhalidwe zosiyanasiyana kudzera kukongola. Ndicho cholinga changa ndi chizindikiro ichi - kuti mwatsatanetsatane mukhoza kuona chidutswa cha kumene inu mukuchokera.

Ndiuzeni zamalonda anu aposachedwa, HueGuard.

HueGuard Ndi mchere wa SPF primer ndi moisturizer zomwe sizisiya zoyera pakhungu. Zinatitengera nthawi yayitali kuti fomulayi ifike pomwe ili. Ili ndi mtundu wokongola wa marigold chifukwa kuyambira pachiyambi sindinkafuna kuti tizimva kuyera kumatuluka magazi pakhungu lathu chifukwa ndizomwe tauzidwa kuti moyo wathu wonse unali wokongola. Chifukwa chake ndimanyadira ngakhale pang'ono pang'ono kuti zimayamba ndi mthunzi wa marigold womwe umasakanikirana bwino pakhungu lanu. 

Inali ndi mndandanda wodikirira wa anthu 10,000 ngakhale tisanayambitse malonda chifukwa tidapanga hype. Tinkadziwa kuti anthu a m’dera lathu angasangalale nazo chifukwa ifenso tinkayembekezera. Takhala tikudikirira mtundu kuti upange SPF kuti tithe kuthana ndi nkhawa zathu. Ndikukuuzani, anthu ambiri adandiuza kuti sizingapambane - ndipo ichi ndichikumbutso china choti mupite ndi matumbo anu, chifukwa adalakwitsa. 

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Zolemba zogawana ndi LIVE TINTED (@livetinted)

Kuchoka pa Live Tinted kwakanthawi, mukuganiza kuti chifukwa chiyani malonda okongoletsa akhala akuchedwa kutengera anthu amitundu?

Ine sindikuganiza kuti iwo anakakamizika kutero. Chifukwa chake mukawona kufunikira kukuchokera kugawo lina labizinesi yanu, mupitiliza kupanga zomwe mukufuna. Ndizodabwitsa kwambiri chifukwa mungayembekezere bwanji kuti pakufunika ngati mulibe zinthu zopangira omverawo? Mukayang'ana mphamvu zogulira za anthu amitundu, kuchuluka kwa madola omwe amawononga, ndi mabiliyoni. Kotero ndizokhumudwitsa kwambiri kuti sanakhutire, koma panthawi imodzimodziyo ndikuyembekeza zomwe zikubwera m'tsogolomu. Ndizosangalatsa kwambiri kuwona momwe zasinthira zaka zisanu zapitazi. Ndili ndi chiyembekezo komanso maloto (ndipo ndikuganiza kuti zikhala zenizeni) kuti pali m'badwo wonse wa anthu omwe sakhala ndi zokambiranazi. Izi ndizosangalatsa kwambiri kwa ine. Chifukwa chake ndikuyesera kuyang'ana zabwino, koma mwatsoka zidatenga nthawi yayitali.

Ndi kupita patsogolo kotani komwe mukuyembekezera kuwona mumakampani?

Kusiyanasiyana kuyenera kukhalapo pamlingo uliwonse wamabizinesi. Izi sizingakhale zanthawi imodzi pamakampeni. Ndikuganiza kuti ma brand akamasiyanitsa antchito awo, amasinthasintha momwe amawonera komanso momwe amaganizira tsiku lililonse. Ndipo kotero ine ndekha ndikuganiza kuti ndife amwayi kukhala ndi gulu lamitundu yosiyanasiyana, ndipo zakhala zothandiza kwambiri. Ndikutanthauza, si sayansi ya rocket, ganyu matalente osiyanasiyana kuti apange mitundu yosiyanasiyana mumtundu wanu. Ndikukhulupirira kuti ma brand ambiri azindikira mphamvu ya izi m'tsogolomu.

Kodi mungapatse upangiri wanji kwa munthu amene akufuna kupanga mtundu wake?

Pali amalonda omwe amapeza mipata pamsika, koma si onse omwe amapeza mipatayi chifukwa cha zochitika zawo. Kupeza malo oyera omwe amalumikizananso ndi ine pamlingo waumwini kwandithandiza kudutsa masiku ovuta kwambiri amalonda chifukwa ndikuzindikira kuti chizindikiro ichi ndi chachikulu kuposa ine ndekha. Ndiwokwera kwambiri mukakhala wochita bizinesi - mutha kukhala ndi otsika tsiku lomwelo lomwe muli ndipamwamba. Ngati mupanga chizindikiro potengera ntchito yanu ndikukhala ndi cholinga kumbuyo kwake, mudzadzuka tsiku lililonse okondwa ndi ntchito yanu. 

Pomaliza, kodi kukongola komwe mumakonda ndi kotani pakadali pano?

Anthu amene amavomereza zinthu zimene kale tinali kuziona ngati zolakwika. Mwachitsanzo, ngakhale tili ndi mtundu wa HueStick wowongolera, pali masiku ambiri omwe ndimagwedeza mabwalo anga amdima. Ndikuganiza kuti tikamawona anthu akuchita izi, amamva kuti ali ndi chidaliro komanso omasuka pakhungu lawo. Ndine wokondwa kuti masiku ano kukongola kumafikiridwanso motsatira mfundo yakuti "zochepa ndizowonjezereka." 

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